Cookies & analytics

We use storage that is necessary to run the service securely, maintain authentication, remember privacy choices and support core product functionality. It cannot be disabled through this panel.

Statistical analytics are enabled by default and can be switched off below. We use this category to understand aggregate page views, navigation, feature usage, performance and coarse referrer information so we can improve MyEscapePlan.

We intend this category to be statistical rather than advertising-oriented: it should not be used to build advertising profiles or persist campaign identifiers such as UTM values, gclid or fbclid. Where applicable law requires a different treatment, we apply the relevant consent rules.

Marketing attribution is off by default. If you opt in, we may store campaign parameters such as UTM fields, MyEscapePlan referral fields, Google gclid and Meta fbclid and associate first/latest campaign touches with conversion events. Current persisted campaign-touch records expire after 90 days.

On production, privacy preferences and consented attribution state may be shared between myescapeplan.app and business.myescapeplan.app so you do not have to repeat the same choice. Staging environments use isolated names and do not share production attribution state.